Zara Removes Ad in Response to Gaza Boycott Calls

 Zara Removes Ad in Response to Gaza Boycott Calls

Zara Removes Ad in Response to Gaza Boycott Calls

LONDON – Fashion brand Zara has withdrawn an ad campaign featuring statues wrapped in white that sparked boycott calls and protests outside stores from some pro-Palestinian activists, saying it regrets the “misunderstanding.”

Tens of thousands of people complained about the campaign on Zara’s Instagram account. Saying the images looked like corpses in white shrouds in Gaza. On messaging platform X, the hashtag “#BoycottZara” trended.

Zara’s announcement exemplifies the difficulty for global brands navigating the sensitivity surrounding the Gaza war. Zara is the first major Western brand to take such a drastic step in response to criticism of insensitive advertising.

Zara said the campaign. Which also featured mannequins with missing limbs. Had conceived in July and photographed in September. Before the conflict erupted in October. And was meant to show unfinished sculptures in a sculptor’s studio.

“Unfortunately, some customers felt offended by these images. Which have now been removed. And saw in them something far from what was intended when they created.” Zara said in an Instagram post.

The images were used “with the sole purpose of showcasing craftmade garments in an artistic context”. It added.

“Zara regrets that misunderstanding and we reaffirm our deep respect towards everyone,” Zara said.

A crowd of protesters gathered in front of a Zara store in Tunisia’s capital Tunis on Monday. Chanting and waving a Palestinian flag, a video posted on social media and verified by Reuters showed.

Also Read: #BoycottZara: Global Threat to High-End Brand Zara

One of the store’s display windows splattered in red paint.

Britain’s Advertising Standards Authority said it received 110 complaints about the Zara campaign saying. The imagery referenced the war in Gaza and was offensive. “As Zara have now removed the ad, we won’t be taking any further action.” The ASA said in a statement.

Six posts showcasing the “Atelier” campaign scrubbed from Zara’s Instagram page. And parent company Inditex said the photos had been pulled from all platforms. Zara had already pulled the photoshoot from its website and app home pages on Monday.

The “Atelier” collection, of six jackets, is one of Zara’s most expensive. Priced from $229 for a grey wool blazer with chunky knit sleeves, to $799 for a studded leather jacket. The jackets were still for sale on Zara sites.

Inditex is due to report results for the first nine months of its fiscal year on Wednesday. With analysts expecting sales growth. To slow slightly in the third quarter due to an unusually warm October in Europe.

Web Desk

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