ISLAMABAD(MULTAN), 12 July: South Punjab’s first Amazon Fulfillment and Facilitation Center (AFFC) will be inaugurated in Multan after Eid-ul-Azha — which will become a worthwhile channel to introduce and market a variety of Pakistani products worldwide.
Post-Master General (PMG) Zulfiqar Husnain, speaking to News Agency, said Thursday Federal Minister for Communications and Postal Services Murad Saeed had taken special initiatives under the vision of Prime Minister Imran Khan.
The premier had ordered to make a variety of Pakistani products — either by exporters or individuals’ handmade products — compete in the international market through as many channels as possible, he said.
He said the minister was making untiring efforts pursuing his desire for Pakistani products to have access to Amazon, while the Pakistan Post was working industriously to achieve the target.
The PMG said that most of the work has been completed on the AFFC at the general post office Dera Adda and it would become functional after Eid-ul-Azha.
An Amazon warehouse would also be established there to meet the requirements of the e-commerce store.
The work was also in progress to set up Amazon centers with warehouses in Bahawalpur and other districts of South Punjab.
He said Multan officials were in contact with Multan Chamber of Commerce and Industry (MCCI) to ensure that handmade products of South Punjab craftsmen become the identity of Pakistan on the Amazon portal and ensure that local exporters, industrialists, and traders also avail the world’s largest online retail platform after registration.
The PMG said Amazon is the world’s big market portal and made-in-Pakistan signature there would be a significant success of the government.
The initiative would not only bring much-needed foreign exchange earnings but would also improve Pakistan Post’s revenue, the PMG said.