Sabyasachi Mukherjee a known favorite of Bollywood A-listers and, now, upper-class Pakistani brides. Social media has become a staple in our everyday lives. So it’s no wonder that Instagram, Facebook, and Twitter have overtaken traditional forms of advertisements. As one of the most beloved and effective marketing tools for the wedding industrial complex.
This same complex has given birth to the rising trend of people spending fortunes on elaborate wedding celebrations. People look for top-of-the-line caterers, event planners and photographers to ensure their wedding is trendy. And what’s more trendy than an elaborate bridal outfit from one of the biggest designers across the border?
The sheer power of the complex can deduced from the many areas that fall under its ambit decor and venues. Also catering, photography, makeup, and most notably, bridal couture. In recent years, we have witnessed the rise of an interesting cultural phenomenon in the form of “hashtag weddings” weddings. That go beyond the norm of a two to three-day celebration to span over the course of a few days or even weeks in certain cases.
Among the many things on display at these grand hashtag weddings is the luxurious fashion. Also most often, the greatest attention is afford to the bride’s choice of clothing on each day. Not only have hashtag weddings shone a spotlight on veteran and upcoming designers of Pakistan and helped bring them on the radar of brides-to-be, they have also successfully facilitated an import of bridal couture fashion from across the border. Perhaps, the most frequently imported bridal couture is that of the renowned Indian fashion and jewellery designer, Sabyasachi Mukherjee a known favorite of Bollywood A-listers and, now, upper-class Pakistani brides.