FIFA and EA Sports End 30-Year-Old Partnership

 FIFA and EA Sports End 30-Year-Old Partnership

FIFA and EA Sports End 30-Year-Old Partnership

FIFA 23 will be the last FIFA video game from EA Sports, with the developer switching over to EA Sports FC next year, Electronic Arts has announced, in line with what trademark applications had revealed last October.

EA is parting ways with world football governing body FIFA after a near three-decade partnership and pulling the plug on one of the world’s most successful video-game franchises that has raked in billions of dollars in sales.

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It marks a split in one of football’s most successful and lucrative partnerships. After the sides failed to strike a new licensing deal.

Licensing rights for the game earn FIFA about $150 million (roughly Rs. 1,158 crore) annually the single biggest commercial earner in its expected $7 billion (roughly Rs.54,066 crore) total revenue from 2019-2022 though FIFA struck a defiant tone in a statement published hours after the announcement of losing that income.

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FIFA seeking at least double the $150 million it received annually from EA Sports. The New York Times reported last October, adding that there different expectations of what should included in a new agreement.

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EA made a “significant offer” to FIFA for an eight-year exclusivity period across all of FIFA’s gaming and Esports rights. But the global footballing body unwilling to lock up all of its gaming and Esports rights with just one publisher. Reuters reported back in October.

Web Desk

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